In the book "Fast Food Nation" by Eric Schlosser, there is a widely looked upon topic that is discussed in relations to gaining loyal customers starting at younger ages. The idea of this method is referred to as brand essence. In order to create a life long bond with their customers, large corporations such as McDonald's and Disneyland, target the younger generation. The main idea is that McDonald's believes that advertising works in a psychological sense because loyalty begins with the child.
Examples from the book included the McDonald's campaign, which initially addressed the issue of the corporation's lack of customer loyalty. The corporations believe that this occurs when the customers feel like the corporation does not care about them. The customers that seem to stray are reeled back in by McDonald's trying to make a personal connection with them, making McDonald's apart of a family ritual or connect back to children. In the chapter Schlosser described the connection between corporations such as McDonald's and Disneyland that push towards making parents feel like they are being good parents by taking their children to these places that are associated with being happy and caring environments.
Corporations pay visits to schools and talk to the kids about why McDonald's is such a great place and the children feel cared about because the corporation pretends to listen to what the children have to say. In turn, the child reports back to the parent telling the parent , who as a result of feeling guilty or insecure about the welfare of their child then takes their child to McDonald's to make them happy so they feel good about themselves. Many of this corporations commercials consist of this scenario, which also attracts the children in the sense where they automatically connect McDonald's with happiness and fun and a place their parents will always take them to, and eventually they will go there forever.
you can relate how they target kids by saying their commercials are modern day propaganda. They make McDonalds seem what it isn't. A huge profitable corporation that cares about you. The sense of familiarity is what keeps the target kids comming back to McDonalds or Disneyland when they get older. Well explained ideas, include your own opinon in why you believe a certain way about the food corporation. Relqte how McDonalds makes it possible to be a lazy parent and still be a "good" parent. i would write more if i could but i just don't know what else to write.
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