Sunday, September 18, 2011
Blog 1:Summary of How Corporations Target Children
In the book "Fast Food Nation" by Eric Schlosser, there is a widely looked upon topic that is discussed in relations to gaining loyal customers starting at younger ages. The idea of this method is referred to as brand essence. In order to create a life long bond with their customers, large corporations such as McDonald's and Disneyland, target the younger generation. The main idea is that McDonald's believes that advertising works in a psychological sense because loyalty begins with the child.
Examples from the book included the McDonald's campaign, which initially addressed the issue of the corporation's lack of customer loyalty. The corporations believe that this occurs when the customers feel like the corporation does not care about them. The customers that seem to stray are reeled back in by McDonald's trying to make a personal connection with them, making McDonald's apart of a family ritual or connect back to children. In the chapter Schlosser described the connection between corporations such as McDonald's and Disneyland that push towards making parents feel like they are being good parents by taking their children to these places that are associated with being happy and caring environments.
Corporations pay visits to schools and talk to the kids about why McDonald's is such a great place and the children feel cared about because the corporation pretends to listen to what the children have to say. In turn, the child reports back to the parent telling the parent , who as a result of feeling guilty or insecure about the welfare of their child then takes their child to McDonald's to make them happy so they feel good about themselves. Many of this corporations commercials consist of this scenario, which also attracts the children in the sense where they automatically connect McDonald's with happiness and fun and a place their parents will always take them to, and eventually they will go there forever.
Examples from the book included the McDonald's campaign, which initially addressed the issue of the corporation's lack of customer loyalty. The corporations believe that this occurs when the customers feel like the corporation does not care about them. The customers that seem to stray are reeled back in by McDonald's trying to make a personal connection with them, making McDonald's apart of a family ritual or connect back to children. In the chapter Schlosser described the connection between corporations such as McDonald's and Disneyland that push towards making parents feel like they are being good parents by taking their children to these places that are associated with being happy and caring environments.
Corporations pay visits to schools and talk to the kids about why McDonald's is such a great place and the children feel cared about because the corporation pretends to listen to what the children have to say. In turn, the child reports back to the parent telling the parent , who as a result of feeling guilty or insecure about the welfare of their child then takes their child to McDonald's to make them happy so they feel good about themselves. Many of this corporations commercials consist of this scenario, which also attracts the children in the sense where they automatically connect McDonald's with happiness and fun and a place their parents will always take them to, and eventually they will go there forever.
Wednesday, September 14, 2011
ethics of food:comments please
Kadeshia Shirley
The separation of workers and their employees is gapped with a
surprisingly very large amount of unequal power. Workers from many
countries are being shipped around to work in large production
corporation to factories and farms such as Strawberry fields and
McDonald’s manufacturing factories. The employer severely overpowers
the employee as a simple reaction to the worker’s vulnerability and
very few options. As a result, who are given low wages, forced to work
under poor conditions, and are repeatedly abused and exploited. The
focus of the food industry is merely on the benefits of the employer
rather than its employees.
A significant trait of a worker of large corporations such as fast
food company’s and production fields is low wages. In an interview
with Eric Schlosser, he mentioned his recognition of the strawberry
production system and how tedious of a job it seems to be. He later
found out in an investigation of the food industry that illegal
immigrants from California were being imported into these fields to
pick strawberries under horrible back-breaking hours and paid under
minimum wages. “Each supervisor is like a little dictator in his or
her section of the plant, largely free to boss, fire, berate, or
reassign workers”. Along with this behavior, most of corporate
employers are supporters of anti-union, preferably to avoid rebellion
and unwanted attention to treatment of workers. to ultimately put a
hault to the employee’s limit of power. According to Fast Food Nation
by Eric Schlosser, the production supervisor is of close relation to a
dictator, which enforces that the power of the employer blatantly
dominates the workers.
The abuse of immigrant laborers is also a historically known trait of
large corporations. Workers in a field or factory usually have very
few choices in work hours. These vulnerable laborers are forced to
work long hours no matter how low the wages, females are taken
advantage of sexually as well as unequally. According to Fast Food
Nation, the vulnerability of these women who worked in corporate
factories was unimaginable. They would often sleep with their
employers, seeing it as “a way to gain a secure place in American
society, a green card, a husband – or at the very least transfer to an
easier job at the plant. “ .
The separation of workers and their employees is gapped with a
surprisingly very large amount of unequal power. Workers from many
countries are being shipped around to work in large production
corporation to factories and farms such as Strawberry fields and
McDonald’s manufacturing factories. The employer severely overpowers
the employee as a simple reaction to the worker’s vulnerability and
very few options. As a result, who are given low wages, forced to work
under poor conditions, and are repeatedly abused and exploited. The
focus of the food industry is merely on the benefits of the employer
rather than its employees.
A significant trait of a worker of large corporations such as fast
food company’s and production fields is low wages. In an interview
with Eric Schlosser, he mentioned his recognition of the strawberry
production system and how tedious of a job it seems to be. He later
found out in an investigation of the food industry that illegal
immigrants from California were being imported into these fields to
pick strawberries under horrible back-breaking hours and paid under
minimum wages. “Each supervisor is like a little dictator in his or
her section of the plant, largely free to boss, fire, berate, or
reassign workers”. Along with this behavior, most of corporate
employers are supporters of anti-union, preferably to avoid rebellion
and unwanted attention to treatment of workers. to ultimately put a
hault to the employee’s limit of power. According to Fast Food Nation
by Eric Schlosser, the production supervisor is of close relation to a
dictator, which enforces that the power of the employer blatantly
dominates the workers.
The abuse of immigrant laborers is also a historically known trait of
large corporations. Workers in a field or factory usually have very
few choices in work hours. These vulnerable laborers are forced to
work long hours no matter how low the wages, females are taken
advantage of sexually as well as unequally. According to Fast Food
Nation, the vulnerability of these women who worked in corporate
factories was unimaginable. They would often sleep with their
employers, seeing it as “a way to gain a secure place in American
society, a green card, a husband – or at the very least transfer to an
easier job at the plant. “ .
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